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Tech Giants Tackle AI Generated Video with New YouTube Policy

WCTU - YouTube, the popular video-sharing platform, has announced a significant policy change regarding AI-generated video that is set to have a major impact on the 2024 election. The new policy aims to address the potential for misleading and fake videos that could deceive and confuse viewers. Violations of the policy may result in account suspension or demonetization.

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The policy change comes in the wake of an ad from the Republican National Committee (RNC) earlier this year. The ad, which depicted a dystopian view of America under a potential Joe Biden reelection in 2024, was created using AI technology. While the RNC was transparent about the video's origins, the potential for confusion and misinformation was evident. As the 2024 election season approaches, the need for transparency regarding AI-generated content becomes even more critical.


YouTube's new policy will require creators to disclose whether their videos have been altered or made using AI tools. This disclosure is necessary for content that realistically depicts events that never occurred or shows individuals saying or doing things they did not actually do. Creators will have new options to indicate the use of AI-generated video, ensuring transparency for viewers.


For viewers, Google, YouTube's parent company, plans to provide notices on videos that have been altered or contain synthetic content. These notices will help viewers identify and understand the nature of the content they are watching. In cases where the content is deemed sensitive, YouTube will add more prominent labels to the video player.


However, YouTube will go further in some instances and remove AI-generated content that violates community guidelines. The platform aims to strike a balance between allowing creative expression and preventing the spread of misleading or harmful content. Violations of the new policy may result in content removal, demonetization, or account suspension.


YouTube's move raises questions about how other social media platforms will respond to the issue of AI-generated video. As technology continues to advance, the need for clear guidelines and transparency becomes essential to maintaining trust and integrity in online content.


The impact of AI-generated video on information dissemination and the potential for manipulation cannot be underestimated. As the 2024 election approaches, it is crucial that platforms take proactive measures to ensure that viewers can make informed decisions based on accurate and reliable information. #AI #YouTube #AIgeneratedvideo #2024Election #Transparency #Misinformation #SocialMedia #OnlineContent

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