CraveCLE

A Cleveland-based social media brand co-founded by Nikki Hannaway and Bailey Purpura, dedicated to showcasing Ohio's vibrant food scene and travel experiences. Launched in 2020, the duo began by highlighting local eateries in Cleveland and has since expanded their content to include culinary and lifestyle adventures across Ohio and beyond.

Their engaging content, characterized by high-quality photography and consistent posting, has resonated with audiences, amassing over 108,000 followers on Instagram and 68,000 on TikTok as of early mid-2025. They emphasize the importance of visual appeal and regular updates to maintain audience engagement. 

Beyond their social media presence, Nikki and Bailey have shared their expertise in influencer marketing and public relations at events like the Public Relations Society of America's Student Day at Cleveland State University. They discussed the significance of platforms like TikTok for businesses and the strategies behind their content creation. 

CraveCLE continues to be a go-to source for discovering the best of Ohio's culinary delights and travel destinations, offering followers a taste of local flavors and experiences.