Lay of the Land

Cleveland-based social media account created by Niki Farahmand, aimed at helping individuals with social anxiety feel more comfortable exploring new places. With nearly 60,000 followers on TikTok and a growing presence on Instagram, the account provides detailed walkthroughs of various locations in Northeast Ohio, covering aspects like parking, ordering procedures, and seating arrangements. Farahmand, who has a background in TV production and journalism, uses her platform to share personal experiences and practical tips, making unfamiliar environments more approachable for her audience. Her content has been recognized for its impact on reducing anxiety and encouraging community engagement.