While Huntington has not released specific figures, looking at the marketing budgets of comparable banks offers a clue. For instance, Fifth Third Bank, also based in the Midwest, reported an annual marketing expenditure of approximately $200 million in 2023. If Huntington's marketing budget is in a similar range, the cost of the Browns naming rights deal could be speculated to be around $8 million per year, totaling approximately $160 million over the 20-year period. Such estimates