Cleveland Cavaliers and Wendy’s Team Up to Give Away Free Frostys During Cavalanche Scoring Surges

CLEVELAND, Ohio — The Cleveland Cavaliers and Wendy’s are joining forces for the 2025-26 NBA season in a hometown partnership that promises to blend basketball thrills with a classic Ohio dessert. Wendy’s is now the presenting partner of the Cavaliers’ Cavalanche, a scoring phenomenon that turns into a gameday celebration both inside Rocket Arena and across Northeast Ohio.

“At the Cleveland Cavaliers, we are committed to elevating the fan experience by celebrating what makes Cleveland and Ohio so special—our vibrant local brands and community spirit,” said Allison Howard, Executive Vice President and Chief Commercial Officer at the Cleveland Cavaliers.

The Cavalanche, originally a viral social media meme during the 2024-25 season, refers to a sudden scoring run by the Cavs. With Wendy’s now involved, the momentum comes with a sweet twist: anytime a Cavalanche occurs, fans can claim a free small Frosty at participating Wendy’s locations in Northeast Ohio within 24 hours of the game.

“Wendy’s and the Cavaliers have been a staple in the Northeast Ohio community for decades, so teaming up to create a new experience that celebrates our hometown pride is really special,” said John Willse, franchisee at Wenriver Mgt., Inc. “We’re eager to share the joy of a free Frosty and home-state spirit for Ohio natives, one Cavalanche at a time.”

The collaboration will extend beyond the arena. Five Cavalanche pop-up events are planned throughout the season, bringing snow-themed activations, Cavaliers entertainment teams, and other surprise experiences to various neighborhoods across the region. Fans can track pop-up locations through the Cavaliers’ official social media accounts on X, Facebook, and Instagram.

Additionally, Cavaliers fans who dine at participating Wendy’s can earn Cavs Rewards points through purchases made with linked credit or debit cards. The Cavs Rewards program is accessible via the team’s mobile app or website.

The Cleveland Cavaliers, an NBA franchise since 1970, play at Rocket Arena in downtown Cleveland. They won the NBA Championship in 2016 and have claimed the Eastern Conference title five times. Wendy’s, founded in 1969 in Ohio, has become one of the world’s most recognizable fast-food brands and is known for its signature Frosty dessert and commitment to community initiatives such as the Dave Thomas Foundation for Adoption.

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