Cleveland Content Creators Use Social Media to Drive Support for Local Businesses

Published: Jul 14, 2026 - 1:51 p.m.

By Marra Ingram

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COLUMBIA STATION, Ohio — The way people find their next weekend destination or a new favorite restaurant has shifted away from traditional advertisements and toward the curated feeds of local content creators. In Northeast Ohio, a growing community of digital storytellers is making sure Cleveland and its surrounding suburbs stay in the spotlight. Cidney Moorer, the founder of the platform CiddyLand and the brand Herbalciddy, is at the forefront of this movement. She spends her days documenting local experiences to encourage residents to step outside their usual routines. Cleveland 13 recently spent time with Moorer at Baker Creek Farm as she worked on a collaboration with the group Ladies in the Land. While the final videos look effortless on a smartphone screen, the process is anything but simple. Moorer says it takes a significant amount of time to set up shots, interact with event attendees, and capture the behind-the-scenes atmosphere that makes a place feel inviting to a stranger. It is a combination of marketing, cinematography and community building that requires constant engagement. The owners of Baker Creek Farm have seen the benefits of these digital partnerships firsthand. They told Cleveland 13 News that hosting creators like Moorer allows them to reach audiences they could not access through traditional means. It is a way to showcase the specific experiences they offer, ranging from the farm's scenery to its seasonal events, and it brings in a younger, tech-savvy demographic. These collaborations are becoming a vital part of the local economy as platforms like Instagram, TikTok and YouTube continue to dictate consumer habits. Moorer's work with Ladies in the Land highlights a broader trend where female entrepreneurs in the region support one another through shared platforms. They are telling the city's story one post at a time, turning digital word-of-mouth into actual foot traffic for small businesses. For Moorer, it is about celebrating the entrepreneurial spirit of Northeast Ohio and showing people there is always something new to discover if they know where to look. Herbalciddy and CiddyLand currently post regular updates on local festivals and business openings across Northeast Ohio for their combined followers on Instagram and TikTok. -------------------- At Cleveland 13 News, we strive to provide accurate, up-to-date, and reliable reporting. If you spot an error, omission, or have information that may need updating, please email us at tips@cleveland13news.com. As a community-driven news network, we appreciate the help of our readers in ensuring the integrity of our reporting.