Cleveland Area Stylist Caroline Tullis Combines Fashion and Faith Through Style by Splendor

Published: May 26, 2026 - 12:40 p.m.

By Marra Ingram

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CLEVELAND, OHIO — Fashion has always been more than clothes for Caroline Madison Tullis. For her, it is storytelling, confidence, creativity and a way for people to see themselves in a new light. Originally from Cuyahoga Falls and now living in Lakewood, Tullis has spent the last three years building a life in the Cleveland area; one she says she has grown to love deeply. "I've been loving life in Cleveland ever since," Tullis said. "I never want to leave." Her love for fashion started early. As a child, she remembers being captivated by Disney movies, especially the transformation moments: Cinderella's gown changing from rags into a ball dress or Sleeping Beauty's dress shifting from blue to pink. Even then, she noticed how clothing could tell a story. "I've always been so mesmerized by clothes and styles," she said. "Outfits and styling can tell a story." Tullis originally began college studying creative writing at Malone University, but her parents noticed something in her before she fully saw it herself. They encouraged her to consider fashion because of how naturally she put outfits together and helped people feel good in what they wore. She later transferred to Kent State University, where she studied fashion merchandising with a minor in public relations. That path eventually led her to Stitch Fix, where she has now worked for more than five years. She began part time before moving into a full-time styling role. As a stylist, Tullis works with clients by reviewing their profiles, preferences, body concerns, past orders and personal fashion goals before curating pieces for them. Her work is detailed and personal. She may style around a client's request, help them avoid pieces they do not feel confident in, or create a full capsule-style box with tops, bottoms, dresses, shoes or accessories. She also writes notes explaining how each piece can be worn. For Tullis, the best part is helping someone experience that "I feel amazing" moment. "I want clients to try something on and say, 'Oh my gosh, I love this. I feel so good,'" she said. "Fashion is about bringing out the best version of you." Her own styling aesthetic is what she describes as "eclectic, timeless and preppy." She enjoys looks that feel classic but still playful, polished but not too rigid. Right now, she is loving summer-inspired trends like bandanas worn as hair scarves, gingham prints and coastal-inspired pieces. One trend she could do without is the Y2K comeback, especially low-rise jeans. "I grew up in that era," she said. "I have good memories of it, but personally, it's not really my cup of tea." Outside of Stitch Fix, Tullis recently launched her freelance styling brand, Style by Splendor. The brand allows her to create a more personal experience for clients while incorporating something deeply important to her: her faith. "As a Christian, I want people to see themselves the way Jesus does," she said. "Fearfully and wonderfully made." Through Style by Splendor, Tullis creates look books, helps clients understand color analysis and body shape, and gives them styling tools they can use beyond one outfit. Her goal is not to pressure people into buying everything she suggests, but to give them confidence and direction when they shop in the future. She is especially passionate about helping women through major life transitions, including pregnancy, postpartum, aging, college and motherhood. Tullis said many women struggle to reconnect with their style during those seasons, and she hopes to meet those needs in a thoughtful and personalized way. Looking ahead, Tullis hopes her freelance work continues to grow in Cleveland and beyond. She has also thought about one day creating a boutique, building a larger brand, or even writing fashion-related books and children's books. "I don't ever want to stop styling," she said. "It's something God has given me a passion for." As she steps further into Cleveland's fashion scene, Tullis says she hopes to bring authenticity. She is not trying to be the loudest voice in the room or follow every trend. Instead, she wants people to feel free to dress in a way that feels true to them. "Fashion can feel so filtered and picture perfect," she said. "I want to help people take that pressure off and just have fun with it." People can connect with Tullis through her website, stylebysplendor.com, and on social media through Style by Splendor. -------------------- At Cleveland 13 News, we strive to provide accurate, up-to-date, and reliable reporting. If you spot an error, omission, or have information that may need updating, please email us at tips@cleveland13news.com. As a community-driven news network, we appreciate the help of our readers in ensuring the integrity of our reporting.