Giant Eagle Celebrates 95 Years With 9.5x Fuel Deal Ahead of Kroger Merger

Published: Sep 3, 2026 - 10:17 a.m.

By Peter Lewis

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PITTSBURGH, PA — Giant Eagle is celebrating nearly a century in the grocery business with a one-day fuel incentive aimed at providing relief for shoppers at the pump. On Saturday, Sept. 5, the retailer will offer loyalty members a chance to earn 9.5 times the standard rewards on a single grocery trip of $100 or more. According to Giant Eagle representatives, shoppers must activate the offer through the company's mobile app or website before checking out to ensure the multiplier triggers correctly at the register. It is a necessary step that turns a standard $100 grocery run into approximately 90 cents off per gallon on a future fill-up at GetGo stations. There is no set cap on the total perks earned during that single transaction, meaning some families could potentially earn enough to cover the cost of an entire tank of fuel. While the offer covers most aisles in the store, certain purchases will not count toward the $100 threshold or the perk multiplier. This list includes milk, alcohol, tobacco products and prescriptions, along with gift cards and fuel purchases. Items from in-store Starbucks locations and GetGo convenience stores are also excluded from the promotion. The company has grown significantly since its founding in 1931 and now operates more than 200 locations across a five-state footprint that includes Ohio, Pennsylvania, West Virginia, Maryland and Indiana. This anniversary event arrives during a period of major structural changes for the Pittsburgh-based chain. Following the sale of its GetGo convenience chain to Alimentation Couche-Tard for $1.57 billion in 2025, the company entered into an agreement to be acquired by The Kroger Co. Under the terms announced in July 2026, Kroger will acquire Giant Eagle for an enterprise value of $1.65 billion, a move that reestablishes Kroger's presence in the Pittsburgh market for the first time since the 1980s. The deal offers a complementary geographic reach for Kroger rather than a broad market overlap, as 93% of Giant Eagle locations sit outside a 5-mile radius of any existing Kroger store. Regulatory scrutiny from the Federal Trade Commission is expected to focus primarily on central Ohio. In that region, Kroger's 43% market share directly conflicts with the Giant Eagle footprint, and the company plans to divest between five and nine stores in the Columbus metro area to satisfy antitrust concerns. Kroger intends to run Giant Eagle as a semi-autonomous division headquartered in Cranberry Township, Pennsylvania, with current CEO Bill Artman remaining at the helm. The Giant Eagle and Market District banners will stay in place, and existing UFCW union contracts are set to be honored through their expirations in late 2028. Customers can find a full list of regional exclusions and technical requirements for the 95th-anniversary promotion at GiantEagle.com/5Xperks. -------------------- At Cleveland 13 News, we strive to provide accurate, up-to-date, and reliable reporting. If you spot an error, omission, or have information that may need updating, please email us at tips@cleveland13news.com. As a community-driven news network, we appreciate the help of our readers in ensuring the integrity of our reporting.